A QuickBooks Online alternative for businesses that sell products
QuickBooks Online is a good ledger. Many businesses that sell physical products end up adding a point-of-sale app, an inventory app and a marketplace connector around it. SeroBooks puts those jobs in one app with one set of books.
Inventory built in
Serial lookup and barcode labels on every plan, expiry dates on Standard and Pro, stock transfers on Pro.
A till on the same books
Counter sales post revenue, tax, stock and payment in one step.
Amazon without a connector
Settlements, fees, refunds and advertising posted to the ledger.
Installed apps too
Windows, Mac and Android apps, plus the web. iPhone and iPad are coming soon.
Competitor capabilities as of August 2026, from their published materials; tiers and features change — verify current details with the vendor. All trademarks belong to their owners.
One app instead of five
Every extra app is another bill, another login and another place where numbers can disagree. When the till, the stock file and the books are one system, there is nothing to keep in sync. A sale is written once and every report reads it.
Forms that feel like QuickBooks
If you have used QuickBooks Desktop before, SeroBooks will feel familiar: the same kind of menus, a Home Page with the flow of work, and forms such as Write Cheques, Make Deposits, Pay Bills and Receive Payments. Early-payment discounts, memorized transactions, batch invoices and a closing date with a password are all there.
Honestly, when to stay
QuickBooks Online has a very large app marketplace and live bank feeds for many banks today. In SeroBooks, live feeds are rolling out; CSV and bank file import work for any bank now. If a specific add-on is essential to you, or your business is service-only, QuickBooks Online may still be the better fit.
Choose SeroBooks when…
Choose SeroBooks if you carry stock, run a counter, sell on Amazon or want payroll in the same books — without paying for connectors.
Choose QuickBooks Online when…
Stay with QuickBooks Online if your business is service-only, or you rely on an add-on that only works there.
Frequently asked questions
Can I import from QuickBooks Online?
Yes. SeroBooks imports the standard QuickBooks Online exports — your lists, open invoices and bills — with a dry run that shows the trial balance before anything is written.
Does SeroBooks have bank feeds?
Live bank feeds are rolling out. Today you can import statements from any bank as CSV or bank files, with column mapping you set once, and reconcile to zero.
Is there a mobile app?
Yes. SeroBooks runs on Android as well as Windows, Mac and the web, all on the same company. iPhone and iPad apps are coming soon.
Do I need a separate POS?
No. Counter sales are part of SeroBooks, and SeroPOS — our point-of-sale app for restaurants and busy counters — posts to the same books.